This is an excellent value at typical vendor discounts of 35%. Brightness is outstanding, making sports and daytime TV watching easy. The addition of the quick-access to settings (the pancake stack on the remote) adds an easy layer to get to quick changes, like in and out of filmmaker mode. Not completely calibrated, but expect that HDR will move from very good to great. The point here is that it is a very, very good picture for the price. I don't game, nor use built-in audio, but it mates well with the Dolby outputs available from my AppleTV 4K 3rd gen.