Amazon's Omni QLED TV offers drastic improvements over the 2021 Omni, with much better contrast thanks to its local dimming, as well as expanded color reproduction with quantum dots, a relatively bright screen, and a modicum of HDR punch. It does its best work with top-quality 4K HDR content, and especially for those new to the technology, it delivers its share of wow factor.

Amazon boosts the visual appeal of its Alexa-centric Fire TV Omni with a brighter QLED panel that offers higher contrast and better color than the outgoing model.

You’ll like it if you’re deep into Amazon’s ecosystem of products and services. I appreciate that it makes the biggest screen in your house useful with its “ambient” experience. It’s very easy to set up and using Alexa to navigate is a breeze. The new Amazon Fire TV Omni is a big improvement compared with last year’s model, particularly when it comes to the screen, and its current price cut makes it an even better bargain for its capabilities and size.

I like this TV a lot, though more so at $600 (the current sale price) than at $800. That puts it more in line with the latest budget QLED models from Hisense and Insignia. The difference here is you get a more robust Alexa implementation, with extras like Ambient Experience and support for Zoom calls.

The Amazon Fire TV Omni Series might be missing a few specs compared to big-name rival brands, but for its affordable price, the Amazon Omni TV delivers decent 4K HDR images that help it stand out in a crowded market. It’s a great deal for the money and well worth buying if you’re already invested in Amazon’s device ecosystem.

Overall, you’ll be satisfied by the marked improvements and enhanced features of this Fire TV.

I like this TV a lot, but more so at $600 (current retail price) than at $800. That puts it more in line with the latest budget QLED models from Hisense and Insignia. The difference is that you get a more robust Alexa implementation, with extras like Ambient Experience and support for Zoom calls.

It's best for watching movies or shows in a dark room, thanks to its superb contrast ratio and excellent black uniformity. It's a good gaming TV with low input lag and a good selection of gaming features. It's also good for watching shows during the day thanks to its decent peak brightness and reflection handling, meaning it can handle moderate amounts of glare. Sadly, it's limited for watching sports, as it has a poor viewing angle, and it's unsuitable for use as a desktop monitor, as it doesn't display chroma 4:4:4 properly, and text looks blurry.

As far as image quality, the Omni QLED can’t compete with other TVs in its price range, such as the Hisense U7H, despite having comparable tech. But if you’re looking for a TV that’s more than a TV, the Omni QLED shows promise for making the largest screen in the house the center of your smart life.

The Amazon Fire TV Omni QLED has a lot to offer, especially for those who want to stick within Amazon’s ecosystem. But much of the similarly-priced competition offers a better image quality, and it’s worth considering those first.

At the end of the day, the Amazon Fire TV Omni Series QLED is a run-of-the-mill smart, 4K TV that aims to provide a solid streaming experience for Amazon and Alexa users. If you're not an avid Alexa or Amazon fan, you can still get a lot of mileage out of this TV, especially if you're looking for a more affordable TV for console gaming.

The Fire TV Omni QLED is something of a trojan horse, I think. It’s a decent-quality TV that puts an excellent Amazon experience front and center. If you buy this TV, it’s because you want a mid-level performance TV with the best Amazon Fire TV experience baked in, along with all the possibilities that will bring in the future.

The Amazon Fire TV Omni 65-inch QLED Series television has the potential to be a great television set. The experience delivered with this TV is very much like Amazon itself: ready and willing to deliver the content you want, when you want it, but convenient to a fault. It goes the distance to provide you access to content, but also goes further than necessary to attempt to get you to buy, rent, or subscribe to that content using Amazon or one of its affiliates.