The Samsung S90C is a fantastic TV for every usage. It has good SDR peak brightness, so it's great for watching TV shows or sports in a bright room, especially with its superb reflection handling.
Matthew Lopes, Pierre-Olivier Jourdenais, and Yannick Khong
Samsung's S90C delivers a bright, detailed and nuanced picture performance that really packs a punch with HDR material. Aside from some minor motion niggles and Samsung's continued lack of Dolby Vision support, it does plenty to give the LG C3 some tasty competition - particularly if you're watching in a bright room.
Ultimately, it’s hard to lay a glove on the Samsung S90C (or QE55S90C as it is here). At the money it’s not short of competition, of course – but apart from the glaring omission of Dolby Vision HDR, this is a fully competitive TV. If you’re lucky enough to have £2K or more to spend on a new telly, add this one to your shortlist.
Having seen the light where OLED technology is concerned, Samsung is busy making strides - the S90C is all the evidence you need. Overlook its tardy Smart TV interface and the ongoing lack of Dolby Vision HDR, and everything else about this TV will satisfy and impress in equal measure.
The biggest downside is support - taking away Google services about half a year after the release is disappointing, while not providing in-house alternatives is CRIMINAL. For instance, video calls via Google Duo was a marketing point, and when you equipped yourself with one of just a handful of supported cameras an update happened, and there was basically zero functionality for that camera, because it's impossible for such a company as Samsung to make an app for video calls when they got into a beef with Google, apparently... Another functionality taken away by updates was wireless Q-symphony feature. While I myself quickly switched to HDMI cable because wireless connection was audibly worse to the point it caused me headaches - probably due to mixed latency issues, I can see how someone who bought the system for that wireless feature would be pissed, since it also was a marketing point. Via cable it works very well, though. The image required a lot of adjustments to my liking and the menu accessibility for that is awful, it is annoying in general. While the color saturation is indeed impressive, I was disapointed with overall brightness for a mid-sunny living room, dark scene detail even at dark, and reflections. Watching sandstorm scenes in Dune 2 in daylight was the epitome of that. Overall I don't regret buying that TV, but I am sure the brand would be capable of more on the user experience front.
Overall
Value
Ease of use
P Iwaszczuk
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Dec 27, 2023
When a TV's picture quality is the top priority over screen size, you won't do better than this 77-inch quantum-dot OLED from Samsung.
Mark Henninger
Sound and Vision
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May 24, 2023
The Samsung S90C is a fantastic TV for every usage. It has good SDR peak brightness, so it's great for watching TV shows or sports in a bright room, especially with its superb reflection handling.
Matthew Lopes, Pierre-Olivier Jourdenais, and Yannick Khong
RTINGS
read full review
Jun 07, 2023
Samsung's S90C delivers a bright, detailed and nuanced picture performance that really packs a punch with HDR material. Aside from some minor motion niggles and Samsung's continued lack of Dolby Vision support, it does plenty to give the LG C3 some tasty competition - particularly if you're watching in a bright room.
VERITY BURNS
Pocket-lint
read full review
Apr 30, 2023
Ultimately, it’s hard to lay a glove on the Samsung S90C (or QE55S90C as it is here). At the money it’s not short of competition, of course – but apart from the glaring omission of Dolby Vision HDR, this is a fully competitive TV. If you’re lucky enough to have £2K or more to spend on a new telly, add this one to your shortlist.
Simon Lucas
Stuff
read full review
Apr 26, 2023
Having seen the light where OLED technology is concerned, Samsung is busy making strides - the S90C is all the evidence you need. Overlook its tardy Smart TV interface and the ongoing lack of Dolby Vision HDR, and everything else about this TV will satisfy and impress in equal measure.
Simon Lucas
T3
read full review