Ultimately, the Samsung Frame Pro brings flagship-level performance to the design-conscious tech enthusiast, the art lover, or anyone who aspires to establish a clean setup. It occupies a unique and compelling niche in the television market, not merely as a TV, but also as a fusion of advanced technology and sophisticated design.

With The Frame Pro, Samsung’s design favourite has received a noticeable improvement where it needed it most: in the picture department.

On top of all the perks that come with an Art Store subscription, The Frame Pro TV offers better picture quality. Thanks to its Neo QLED display, the TV's improved brightness and contrast is discernible, and it's a worthwhile investment for anyone seeking a high-quality TV with impressive resolution, an easy-to-use interface, great sound quality and an exceptional Art Store experience.

The Samsung The Frame Pro is a decent TV for most uses. It's best-suited for watching shows, sports, or movies in a moderately lit or bright room, thanks to its high peak brightness and matte anti-reflective coating.

So, unless you really need the Pro's wireless box and brighter picture, most people are better off saving money and going with the less expensive Frame TV.