Frankly, the A90J is a work of art and a feat of engineering. I absolutely love it. The challenge is its price, but, fortunately, prices go down over time. Price aside, the A90J is one of the finest TVs you can buy in 2021, and perhaps beyond.

The Sony A90J is our pick for a luxury TV, offering the best picture currently available. It’s a high price to pay, but we think it’s worth it for all the advantages of an OLED panel paired with highly detailed, immersive visuals.

Added to this is the Acoustic Surface Audio+ technology that turns the screen into the speaker as well as Google TV replacing Android as the OS and smart TV system. It is lacking terrestrial apps such as iPlayer at the time of the review, but Sony insists this will be rectified in the near future with a firmware update. If you’re a movie fan looking for some of the best SDR and HDR OLED image quality, you really should demo the Sony BRAVIA XR A90J, which comes highly recommended!

It delivers exceptional picture quality for movies and TV shows, and its near-instantaneous response time results in smooth motion for sports and video games. While it doesn't get as bright as an LED TV, it's bright enough to bring out most highlights in HDR, aided by its near-infinite contrast ratio. Unfortunately, there's a risk for permanent burn-in, though it shouldn't be an issue if you watch varied content.

The Sony A90J is far from the most affordable OLED TV around, but you absolutely get what you pay for.

It’s a pricey proposition, but the A90J justifies its premium positioning with a superlative picture and sound performance

The Sony A90J is a mind-blowing television, offering some of the best HDR performance of any TV so far, matched with Sony's impeccable motion and upscaling processing. It's so vibrant, so rich, so engrossing – it's right at the peak of 4K TVs today. It has some missing features, but they're mostly of interest to gamers – for everyone else, it's simply fantastic.