Sony’s Bravia XR A95K-series TV delivers fantastic color, brightness, black, processing, and sound. It’s arguably the best smart TV on the market–and it’s priced to support that theory.

It looks remarkable in dark rooms because it displays deep blacks without any blooming around bright objects, and HDR content looks remarkable thanks to its vivid colors and bright highlights with near-perfect tone mapping. It's impressive for watching TV shows and excellent for watching sports in well-lit rooms because it has incredible reflection handling, but any bright light source also causes the black levels to raise. It's incredible for gaming as it has a near-instantaneous response time, variable refresh rate (VRR) support, and HDMI 2.1 bandwidth. Even though its input lag is higher than other TVs, it's still low enough for gaming.

The Sony A95K is a powerful OLED TV with very wide colors, strong contrast, and excellent features, though its quantum dot layer prevents it from getting as dark as an OLED should.

The upgrades are more subtle than perhaps expected, but the A95K is nonetheless the best OLED TV we’ve tested so far

There's so much good to be gleaned from the Sony A95K. Although its brightness premium over regular OLED isn't quite a quantum leap, given how beloved the best regular OLED TVs are among AV fans that brightness bump is still a major bonus. Couple this with Sony’s take on QD-OLED technology offering a more controlled and ‘creator’s intent’ approach than Samsung's S95B, then add in Sony’s much superior audio system, and the A95K is pretty much by default the best all-round 4K TV we’ve ever seen.

Sony has outdone itself with the Bravia XR A95K. The company has taken its previously towering picture-enhancement technologies and supercharged them. Sound, color, speed, interface — you name it, the A95K has it. And whatever you want to do, this TV excels at it.