Sony Bravia 3 is a thoughtfully engineered mid-range TV that delivers impressive colour accuracy, strong SDR performance, and a refined HDR experience. It’s clear that Sony has put in considerable effort to maximise the potential of the hardware. During the review, I could appreciate, every now and then, how much serious work has gone into preserving the nuances of picture quality.

Sony they're trying to still make a value TV for them but the rest of the market is changing you know you can get hisense tcls at the same price of this with a lot more features

The Sony BRAVIA 3 is decent for mixed usage. It's not a very good option to pair with your modern gaming console or PC since it lacks modern gaming features; you're limited to 4k @ 60Hz without VRR. The TV's terrible contrast means blacks look gray when highlights are on screen, so it doesn't look good in a dark room whether you're watching SDR or HDR content. Fortunately, its wide viewing angle makes it suitable for use in a group setting. It also gets bright enough in SDR and has good enough reflection handling that you can use it in a room with some lights on without being distracted.

The Sony Bravia 3 offers a great Google TV experience with punchy colours and Dolby Vision in an entry-level package. The processing from Sony's hardware makes content look great, but this screen technology is limited in what it will offer, suffering from reflections, minimal dimming and weak black performance. Priced as it is, the Bravia 3 is a tough sell, when faced with high-spec rivals at lower prices.

The Sony Bravia 3 will satisfy a small selection of shoppers: those who are shopping for a budget-friendly TV, who don’t need many extras, and who appreciate Sony’s approach to TV engineering. For gamers and people who just want to maximize their dollar, there are better-performing TVs available for the same price or less.