By: Dipin Sehdev
Sansui, the name that once dominated home entertainment, is making a serious comeback in the OLED TV market. After the resounding success of its 2024 model, which became the darling of budget-conscious viewers, the company is expanding its OLED lineup with 55-, 65-, and 77-inch models. Unveiled at CES, this move solidifies Sansui's commitment to democratizing access to premium picture quality.
Specs That Speak Volumes:
- Display: 55-inch, 65-inch, and 77-inch 4K OLED panels (LG Display)
- Refresh Rate: 120Hz
- HDR: Dolby Vision
- Audio: Dolby Atmos
- Gaming: HDMI 2.1 (2 ports with eARC), VRR, ALLM
- Smart TV: Google TV
- Karaoke Mode: Enhanced with scoring, family rankings, and personal progress tracking
- Availability: Q2 2025
What Makes These OLEDs Special?
Sansui's 2024 model shook the market by offering OLED performance at a price point that challenged the established giants like LG, Samsung, and Sony. This year, they're doubling down on that strategy. Here's what sets these new models apart:
- Unbeatable Value: Sansui is determined to maintain its position as the most affordable OLED brand. Expect aggressive pricing that undercuts the competition significantly.
- Size Options for Every Room: From cozy living rooms to spacious home theaters, the expanded size options cater to a wider range of needs.
- Karaoke Night 2.0: The enhanced Karaoke Mode adds a competitive edge with scoring, family rankings, and personalized progress tracking. It's a fun and engaging feature that sets Sansui apart.
- Premium Features at Budget Prices: Dolby Vision, Dolby Atmos, 120Hz refresh rates, and robust gaming features are typically found in much more expensive TVs. Sansui delivers these features at a fraction of the cost.
A Look at the Competition:
The OLED market, while offering stunning picture quality, can be quite pricey. LG, a dominant player, is streamlining its budget-friendly B-series, which will likely limit size options for cost-conscious consumers. Other affordable options are scarce, making Sansui a compelling choice for those seeking high-end performance without breaking the bank.
Why This Matters:
Sansui's entry into the OLED market has been a game-changer. By offering premium technology at accessible prices, they're making OLED TVs more attainable for a wider audience. This increased competition is ultimately beneficial for consumers, driving innovation and pushing prices down across the board.
In Conclusion:
Sansui's 2025 OLED lineup represents a significant step forward in making premium home entertainment accessible to a wider audience. With their focus on affordability, innovative features, and a commitment to customer satisfaction, Sansui is a brand to watch in the ever-evolving world of television technology. We look forward to the reviews and CE Critic Score.