By: Dipin Sehdev

TCL has officially launched the QM7K, its latest iteration in the acclaimed Precise Dimming Series for 2025. Building upon the success of the QM6K, which garnered significant attention at CES 2025, the QM7K introduces a suite of upgrades, most notably a premium audio system designed in collaboration with Bang & Olufsen, and an expansive 115-inch model aimed at the high-end home theater market.

The QM7K is positioned as a significant step forward from its predecessor, the QM751G, which received critical acclaim in 2024 with a 90% CE Critic Score, and aims to solidify TCL's position as a leader in the QD-Mini LED TV segment.

Core Technology: Halo Control System

At the heart of the QM7K's advancements is the Halo Control System, a proprietary technology designed to enhance picture quality through:

• Enhanced Color Accuracy: Utilizing a new Color Optimization Algorithm and more vibrant Quantum Crystals.
• Improved Grayscale Accuracy: Employing a Bi-directional 23-bit Backlight Controller for granular control over 65,000 brightness levels per LED.
• Reduced Blooming: Leveraging a Super Condensed Micro Lens and Micro OD technology to minimize halo effects around bright objects.

This system is complemented by a suite of advanced technologies, including:

• Super High Energy LED Chip: Combining high brightness with increased light efficiency.
• Zero-Delay Transient Response: Minimizing lag between input signal and backlight response.
• Dynamic Light Algorithm (DLA): Optimizing SDR signals to near-HDR levels.

Display and Visual Performance

The QM7K boasts a CrystGlow HVA Panel, an anti-reflective screen designed to mitigate glare, making it suitable for brightly lit environments. Key display specifications include:

• QD-Mini LED Backlight: Enhanced with a new LED chip and Micro OD technology.
• Up to 2,800 Local Dimming Zones: Providing precise control over backlight intensity.
• Peak Brightness of 3,000 Nits: Ensuring impactful HDR visuals and vibrant highlights.
• High Contrast HVA Panel: Delivering up to 5X native contrast.
• 144Hz Native Refresh Rate: Ensuring smooth motion for fast-paced content.
• Game Accelerator 288: Enabling VRR up to 288Hz for enhanced gaming performance.
• Dolby Vision IQ, HDR10+, HDR10: Supporting a wide range of HDR formats.
• IMAX Enhanced & AMD FreeSync Premium Pro Certifications: Guaranteeing high-fidelity visuals and smooth gameplay.

Audio Performance: Bang & Olufsen Integration

Addressing criticisms of previous models' audio performance, TCL has partnered with Bang & Olufsen to deliver a premium audio experience in the QM7K.

• 2.2-Channel Audio System: Designed to improve dialogue clarity and overall sound quality.
• Dolby Atmos and DTS Virtual:X Support: Providing immersive surround sound from the built-in speakers.

Processing and Smart Features

The QM7K is powered by the TCL AiPQ Pro Processor, which handles image processing, upscaling, and motion smoothing.

• 4K Upscaling: Enhancing lower-resolution content to near-4K quality.
• Google TV: Providing access to a wide range of streaming services and apps.
• Hands-Free Voice Control with Google Assistant: Enabling voice-based control without the remote.

Design and Aesthetics

The QM7K features a refined design with a thinner bezel-less look.

• Backlit Remote: Improved usability in low-light conditions.
• Art Mode and Art Gallery: Displaying artwork or personal photos when the TV is not in use.
• Pedestal Stand (65-inch to 85-inch models): Providing an alternative to wall mounting.

Specifications Summary

• Display Technology: QD-Mini LED with Halo Control System
• Panel Type: CrystGlow HVA (Anti-Reflective)
• Local Dimming Zones: Up to 2,800
• Peak Brightness: Up to 3,000 Nits
• Refresh Rate: 144Hz Native, VRR up to 288Hz
• HDR Support: Dolby Vision IQ, HDR10+, HDR10
• Audio: 2.2 Channel by Bang & Olufsen, Dolby Atmos, DTS Virtual:X
• Processor: TCL AiPQ Pro Processor
• Smart TV Platform: Google TV
• Voice Control: Hands-Free Google Assistant
• Gaming Features: Game Accelerator 288, AMD FreeSync Premium Pro
• Additional Features: Art Mode, Art Gallery, Backlit Remote, Filmmaker Mode, IMAX Enhanced

Availability and Pricing

The TCL QM7K is available now at major retailers and TCL's website.

• 55-inch (55QM7K): $1,299.99 MSRP
• 65-inch (65QM7K): $1,499.99 MSRP
• 75-inch (75QM7K): $1,999.99 MSRP
• 85-inch (85QM7K): $2,499.99 MSRP
• 98-inch (98QM7K): $3,999.99 MSRP (Coming Soon)
• 115-inch (115QM7K): $19,999.99 MSRP (Coming Soon)

A limited-time promotion offers a $500 Visa gift card with select purchases.

Competitive Analysis

The TCL QM7K enters a highly competitive mid-range TV market, facing rivals such as Samsung's QN85D and Sony's X90L. Its strengths lie in its advanced Mini LED technology, Bang & Olufsen audio, and competitive pricing. The 115-inch model, while carrying a premium price tag, positions TCL as a contender in the ultra-large display segment.

Target Audience

The QM7K is targeted at consumers seeking a high-performance TV with advanced features at a competitive price point. Its gaming features and large size options cater to gamers and home theater enthusiasts. The inclusion of Bang & Olufsen audio and Art Mode adds a touch of premium appeal for discerning consumers.

Future Outlook

The QM7K's success will depend on its ability to deliver on its promises of enhanced picture and audio quality. With its advanced technologies and competitive pricing, it is poised to become a strong contender in the 2025 TV market. The 115 inch model will be a good test to see if consumers will purchase a very large screen from TCL. The critical acclaim from the 2024 QM7 and the early positive reactions of the 2025 QM7K are a good sign for TCL.