The Mini-LED-based Sony Bravia 9 pulls out all stops to deliver a TV experience nearly on par with what you get from OLEDs, but with better brightness. You’ll have to forsake HDR color vibrancy and wide viewing angles, but not much else.
Overall, the Sony BRAVIA 9 is seriously impressive and easily the best Mini LED TV of 2024. It crushes it with brightness while maintaining excellent accuracy, has surprisingly good viewing angles, and brings some genuinely innovative features like that auto de-judder system that actually works. Plus, Sony's advanced backlight control system gives us contrast that's getting remarkably close to OLED territory, even with fewer dimming zones than some competitors.
The Bravia 9 is an excellent mini LED TV. As Sony demonstrated at the launch event, this TV performs really close to the BVM X3110 mastering monitor in professional mode. The colours are accurate, the whites and panel uniformity are amazing, the TV handles blacks and HDR with expertise, and the Audio is remarkable.
When placed next to Bravia 8, the advantages of pixel-level control and higher contrast on OLEDs were quite clear, and not just in dark sequences. However, more often than not, you will be watching your TV in a bright well-lit room and in such settings, Bravia 9 can make everything else look dull. And unlike OLEDs, it can sustain high brightness in extended sequences, such as sports matches, without dimming the panel. And if you are not very particular about colour accuracy and prefer to enjoy content in boosted modes like Vivid and Standard, the scales further tilt in Bravia 9’s favour.
The Sony Bravia 9 is a mini-LED TV that manages to outdo its high-end TV competition when it comes to overall brightness. Its excellent local dimming presents strong competition for OLED TVs, and an anti-reflective screen makes it a great option for sports. Sony’s switch from OLED to mini-LED for its flagship TV seems well justified by the Bravia 9, and it’s also priced lower than other OLED and mini-LED flagships.
The Sony K-65XR90 delivers an outstanding, ultra-bright flat-panel display that closely matches the look of high-end Hollywood grading monitors, setting it apart from most TVs on the market. It can also integrate with Sony's optional Bravia 9 Theater Bar, wireless subwoofer, and wireless rear speakers, offering a seamless 360-degree Dolby Atmos/DTS surround sound experience.
There is no doubt that the BRAVIA9 (XR90) is a mightily impressive Mini LED TV that employs some cutting-edge technology and image processing to push on the performance capabilities of LCD TVs, even for critical movie watching in dim rooms. The image quality on offer is superb when sat directly onto the TV with some of the best HDR image quality I have seen this year, thanks to superb blacks and stunning peak brightness of up to 2800 nits. Colours are accurate with life-like skin tones and, of course, stunning motion and video processing performance from the XR processor.
Incredible brightness without blasting your eyes. Excellent overall picture quality and contrast out of the box. Fantastic clarity and detail. Vivid, beautifully refined colors. Deep black levels with very little blooming around bright objects. Impressive onboard sound. Good motion handling with granular smoothing settings. Solid, versatile design and packaging. Rechargeable backlit remote.
The Sony BRAVIA 9 is excellent for mixed usage. The TV gets very bright and has superb reflection handling, so it's suitable for use in a bright room. It also looks incredible in a dark room due to its exceptional contrast, and HDR content is impactful due to its incredible HDR brightness. It has modern gaming features that make it fully compatible with recent consoles, and its excellent response time delivers fast motion with minimal blur, which is great for playing video games or watching sports. Unfortunately, the TV's viewing angle is mediocre, limiting its usefulness for watching content with a large group of people.
If you are after Sony's excellent video processing and a large TV without the same high premium price of the significantly better A95L QD-OLED, XR90 is one of the best LCD TVs available today. If your viewing position is well-suited to LCD, Sony XR90 is definitely a model worth considering.
Sony’s unique new LED backlight engine helps its latest top TV range deliver the brightest, most colourful and essentially most all-round futuristic pictures I’ve ever seen
Have this TV in 75 inch version in my office. Bravia 9 is the best in picture quality, ease of use and responsiveness. It outperforms everything that is on market when playing from Blue Ray quality content to broadcast TV channels. Wish I could get it for my living room in 98 inch variant.
Nazar T.
Overall
Value
Ease of use
N TERNOVSKYY
Mar 01, 2026
I bought the 65-inch Sony Bravia 9 to replace my old Sony XBR-65X900F, and it’s easily the best upgrade I’ve ever made.
I use the TV in a pretty unique way, it serves as the main display for my computer and gaming setup. It’s paired with my PlayStation 5 and a Sony STR-AN1000, and the whole system works flawlessly together.
The picture quality is incredible. I decided against OLED because I was concerned about burn-in over the long term, so the Bravia 9’s Mini LED technology felt like the perfect balance. The black levels are outstanding, not quite OLED territory, but impressively close and a massive improvement over my previous TV.
The 120Hz refresh rate makes a noticeable difference when using it as a monitor. Moving the mouse feels ultra-smooth, and gaming is incredibly fluid and responsive. On top of that, the color depth is stunning. The contrast is punchy, highlights are bright without being harsh, and colors truly pop in a way that makes everything look vibrant and immersive.
I can’t say enough good things about this TV. If you’re looking for something at the top tier of performance, the Bravia 9 absolutely deserves a spot on your shortlist.
Overall
Value
Ease of use
R Moy
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Aug 01, 2024
The best combination of OLED and mini-LED TV picture quality we've seen yet.
Caleb Denison
Digital Trends
read full review
Jul 29, 2024
The Mini-LED-based Sony Bravia 9 pulls out all stops to deliver a TV experience nearly on par with what you get from OLEDs, but with better brightness. You’ll have to forsake HDR color vibrancy and wide viewing angles, but not much else.
Matthew Murray
Tom's Guide
read full review
Dec 05, 2024
Overall, the Sony BRAVIA 9 is seriously impressive and easily the best Mini LED TV of 2024. It crushes it with brightness while maintaining excellent accuracy, has surprisingly good viewing angles, and brings some genuinely innovative features like that auto de-judder system that actually works. Plus, Sony's advanced backlight control system gives us contrast that's getting remarkably close to OLED territory, even with fewer dimming zones than some competitors.
Connor TheDisplayGuy
Home Theater Review
read full review
Jan 08, 2025
The Bravia 9 is an excellent mini LED TV. As Sony demonstrated at the launch event, this TV performs really close to the BVM X3110 mastering monitor in professional mode. The colours are accurate, the whites and panel uniformity are amazing, the TV handles blacks and HDR with expertise, and the Audio is remarkable. When placed next to Bravia 8, the advantages of pixel-level control and higher contrast on OLEDs were quite clear, and not just in dark sequences. However, more often than not, you will be watching your TV in a bright well-lit room and in such settings, Bravia 9 can make everything else look dull. And unlike OLEDs, it can sustain high brightness in extended sequences, such as sports matches, without dimming the panel. And if you are not very particular about colour accuracy and prefer to enjoy content in boosted modes like Vivid and Standard, the scales further tilt in Bravia 9’s favour.
Deepak Singh
Digit.in
read full review
Jun 15, 2024
The Sony Bravia 9 is a mini-LED TV that manages to outdo its high-end TV competition when it comes to overall brightness. Its excellent local dimming presents strong competition for OLED TVs, and an anti-reflective screen makes it a great option for sports. Sony’s switch from OLED to mini-LED for its flagship TV seems well justified by the Bravia 9, and it’s also priced lower than other OLED and mini-LED flagships.
Al Griffin
TechRadar
read full review
Oct 12, 2024
The Sony K-65XR90 delivers an outstanding, ultra-bright flat-panel display that closely matches the look of high-end Hollywood grading monitors, setting it apart from most TVs on the market. It can also integrate with Sony's optional Bravia 9 Theater Bar, wireless subwoofer, and wireless rear speakers, offering a seamless 360-degree Dolby Atmos/DTS surround sound experience.
Greg Tarr
Sound & Vision
read full review
Mar 12, 2025
There is no doubt that the BRAVIA9 (XR90) is a mightily impressive Mini LED TV that employs some cutting-edge technology and image processing to push on the performance capabilities of LCD TVs, even for critical movie watching in dim rooms. The image quality on offer is superb when sat directly onto the TV with some of the best HDR image quality I have seen this year, thanks to superb blacks and stunning peak brightness of up to 2800 nits. Colours are accurate with life-like skin tones and, of course, stunning motion and video processing performance from the XR processor.
Phil Hinton
AVForums
read full review
Sep 22, 2024
Incredible brightness without blasting your eyes. Excellent overall picture quality and contrast out of the box. Fantastic clarity and detail. Vivid, beautifully refined colors. Deep black levels with very little blooming around bright objects. Impressive onboard sound. Good motion handling with granular smoothing settings. Solid, versatile design and packaging. Rechargeable backlit remote.
Ryan Waniata
Wired
read full review
Jun 14, 2024
The Sony BRAVIA 9 is excellent for mixed usage. The TV gets very bright and has superb reflection handling, so it's suitable for use in a bright room. It also looks incredible in a dark room due to its exceptional contrast, and HDR content is impactful due to its incredible HDR brightness. It has modern gaming features that make it fully compatible with recent consoles, and its excellent response time delivers fast motion with minimal blur, which is great for playing video games or watching sports. Unfortunately, the TV's viewing angle is mediocre, limiting its usefulness for watching content with a large group of people.
Samuel Breton, Ben Trudeau, and John Peroramas
RTINGS
read full review
Jul 23, 2024
The Sony Bravia 9 has its compromises, but when you see it kick into action with bright scenes, you’ll likely be willing to forgive it.
Lewis Empson, Tom Parsons
What HiFi?
read full review
Oct 09, 2024
If you are after Sony's excellent video processing and a large TV without the same high premium price of the significantly better A95L QD-OLED, XR90 is one of the best LCD TVs available today. If your viewing position is well-suited to LCD, Sony XR90 is definitely a model worth considering.
Torben Rasmussen
FlatpanelsHD
read full review
Mar 03, 2025
Sony’s unique new LED backlight engine helps its latest top TV range deliver the brightest, most colourful and essentially most all-round futuristic pictures I’ve ever seen
John Archer
TrustedReviews
read full review