British audio brand KEF and iconic British automotive manufacturer Lotus have joined forces once again to introduce an impressive collection of KEF x Lotus products for the home. The first product in this collaboration is the LS60 Wireless Lotus Edition, a special edition of the acclaimed LS60 speakers.
The LS60 Wireless Lotus Edition draws inspiration from Lotus' heritage color - British Racing Green, combining it with an ultra-slim and contemporary design that effortlessly complements various living spaces. Grace Lo, President and Head of Global Marketing at KEF, expressed excitement about the continued partnership, highlighting the successful in-car audio experience they created for Lotus users, which is now being extended to homes with a series of co-branded KEF x Lotus home audio products.
Yingjia Yao, Vice President of Group Lotus and Global Head of Lotus Life, emphasized that the LS60 Wireless speaker vividly embodies the streamlined style of the sports car and is designed to reflect the historic Lotus color palette.
The KEF LS60 was initially launched to celebrate the brand's 60th anniversary and boasts the title of the world's first Single Apparent Source wireless system. The speaker tech includes a specially designed 12th Generation Uni-Q driver array, Metamaterial Absorption Technology (MAT), and 4 x 5.25-inch Uni-Core bass drivers, among other features. The exclusive configuration promises a pure and impactful sound, minimal distortion, and exceptional bass performance, all packed into a single unit with a total system power of 1400W.
The LS60 Wireless Lotus Edition utilizes KEF's W2 wireless platform for seamless wireless connections between the speakers and compatible sources. Additionally, the system offers various wired inputs, ensuring flexibility in connecting to different devices, including turntables, games consoles, and TVs. Setting up the speakers is a breeze with the out-of-the-box wireless compatibility and the KEF Connect app, enabling instant music and podcast streaming at up to 24bit/384kHz.
The LS60 Wireless Lotus Edition and future collaborative designs for the home will be available for purchase at uk.kef.com and the new Lotus global flagship Brand Centre in London's Piccadilly. This new space, known as Lotus London, is a digitally-driven showroom that embodies the brand's bold and electrified future.
