By: Dipin Sehdev

XGIMI has been steadily climbing the ranks in the projector world over the past few years, but at CES 2026, it felt like the company officially entered a new phase. With the debut of the Titan Noir Max, XGIMI isn’t just experimenting at the high end anymore—it’s planting a flag. Titan, pun very much intended, is starting to feel like a fitting name.

I had a chance to get hands-on with the Titan Noir Max at CES, and first impressions were strong. Even on a busy trade show floor with plenty of ambient light, the image held up remarkably well. Bright highlights stayed punchy, darker scenes retained depth, and overall clarity was impressive for an environment that’s about as far from a controlled theater as you can get.

A Projector That Looks and Feels Serious

Before even getting to image quality, the Titan Noir Max makes a statement physically. The build quality stood out immediately—it feels solid, dense, and well-finished. This isn’t a lightweight lifestyle projector you casually move from room to room. It feels purpose-built for a dedicated space or professional installation.

The industrial design is clean and functional, and I appreciated the layout of the rear inputs. Everything is clearly labeled, well-spaced, and logically arranged, which should make setup and cable management relatively painless. Whether ceiling-mounted or placed on its distinctive four-legged stand, it looks easy to connect and easy to live with.

XGIMI’s Most Advanced Projection System Yet

At the heart of the Titan Noir Max is XGIMI’s most advanced projection system to date, built around a new Dynamic Iris system and a re-engineered SST DMD architecture. XGIMI is targeting a native contrast ratio of 10,000:1, with dynamic contrast reaching much higher levels.

Contrast is where this projector is clearly trying to separate itself. Single-chip DLP projectors have traditionally excelled in brightness but struggled with black levels compared to LCOS-based designs from Sony and JVC. The Titan Noir Max’s dynamic iris actively adjusts based on scene content, reducing light output in darker scenes while preserving highlight detail in brighter ones.

In practice, that means deeper blacks, better shadow detail, and a more cinematic sense of depth. From what I saw on the show floor, dark scenes didn’t collapse into gray mush, and highlights didn’t feel blown out. It’s a promising balance.

Brightness Without the Usual Tradeoffs

XGIMI is rating the Titan Noir Max at 5,000 lumens, which is a serious number for a home theater–oriented projector. That brightness is supported by the new SST DMD structure, which is designed to handle higher light power densities while maintaining thermal stability and long-term reliability.

This isn’t just about raw brightness. XGIMI emphasized that the goal here is consistent performance—sustained brightness over time without stressing the system. That matters, especially for installations where the projector is expected to run regularly and reliably.

Installation Flexibility That Actually Matters

One area where the Titan Noir Max stands out on paper is installation flexibility. The projector offers 2x optical zoom with a throw ratio of 1.0–2.0:1, along with extensive optical lens shift: ±130% vertical and ±50% horizontal.

That’s a big deal. It allows installers to place the projector properly without relying on digital keystone correction, which can degrade image quality. This level of flexibility puts the Titan Noir Max firmly in the conversation with more traditional high-end home theater projectors.

Image Quality That Impressed at CES

Trade shows are not kind to projectors, which is why I tend to be skeptical of any image claims made on a show floor. That said, the Titan Noir Max looked genuinely impressive even in a brightly lit CES environment.

Colors appeared vibrant without looking oversaturated, fine details held together well, and motion looked clean. If it can deliver this level of performance in a controlled home theater, it could end up being a very compelling option. I’m genuinely hoping these review well once we get a unit into a proper testing environment.

XGIMI’s Rise Continues

XGIMI has built its reputation on delivering strong performance at aggressive price points, particularly with models like the Horizon series. With Titan Noir Max, the company is clearly aiming higher—challenging projectors from Epson, Sony, and JVC that often cost significantly more.

This feels like a natural evolution. XGIMI is no longer just a lifestyle projector brand. It’s becoming a serious player in the home theater and professional installation space, and Titan Noir Max is its most ambitious move yet.

Pricing and Availability

XGIMI has not officially announced final pricing or availability at the time of writing, but expectations are that the Titan Noir Max will land sometime in 2026, likely in the $3,000–$4,000 range, positioning it competitively against much more expensive alternatives.

The Titan Noir Max will continue to be showcased throughout CES 2026, and more details are expected in the coming months.

Based on what I saw at the show, this is one of the projectors I’m most excited to spend real time with in 2026. If the Titan Noir Max performs as well in review as it did on the CES floor, XGIMI may have another breakout hit on its hands—and further cement its status as a titan in the projector space.