By: Dipin Sehdev

Philips is making a splash in the 2025 TV market with a diverse and impressive lineup, headlined by two new OLED powerhouses boasting groundbreaking four-layer technology and enhanced AI processing. Let's break down everything you need to know about these stunning displays, from cutting-edge specs to pricing and availability.

The OLED Kings: OLED+950 and OLED+910

At the pinnacle of Philips' 2025 offerings are the OLED+950 and OLED+910 series. These aren't just your average OLED TVs; they're pushing the boundaries of brightness and picture quality thanks to the innovative "Primary RGB Tandem" four-layer OLED technology, also known as META 3.0. This is the same technology found in flagship models from LG and Panasonic, and it's a game-changer.

Four-Layer OLED: A Bright Idea

A basic OLED panel typically has three primary layers: a substrate (foundation), an anode (positive electrode), and an organic layer (including the emissive layer) which contains the light-emitting material; essentially, a cathode, anode, and organic layer. 

• Substrate:

  This is the base material, usually glass or plastic, providing structural support for the other layers. 

• Anode:

  A positively charged electrode that injects holes (absence of electrons) into the organic layer. 

• Organic Layer:

  This is where the light emission occurs, consisting of multiple sub-layers like the emissive layer and a charge transport layer. 

The four-layer approach adds an extra layer of light-emitting materials, significantly boosting brightness without sacrificing the perfect blacks and incredible contrast that OLED is famous for. Think of it as adding another set of light bulbs to your display, making the brights brighter while the darks stay perfectly dark.

What This Means for You:

• Unprecedented Brightness: The OLED+950 and OLED+910 boast peak brightness levels of a staggering 3700 nits and full-screen brightness of 350 nits. This is a major leap from previous generations, resulting in HDR content that truly pops and vibrant images even in brightly lit rooms.  
• Improved Power Efficiency: Surprisingly, this brightness boost comes with a 20% reduction in power consumption. More brightness, less energy used – it's a win-win.
• Enhanced Color and Reduced Reflections: These panels cover an impressive 99.5% of the DCI-P3 color spectrum, ensuring accurate and vibrant colors. They also minimize on-screen reflections, so you can enjoy your favorite movies and shows without distractions.

OLED+950: The Ultimate Picture Experience

The OLED+950 is Philips' flagship model, designed for the discerning viewer who demands the absolute best. It features a dual-chip implementation of the 9th generation P5 AI processing engine, providing even more power for real-time picture optimization. This translates to smoother motion, finer detail, and more accurate color reproduction.  

• Key Features:
  • Dual-chip 9th Gen P5 AI processor
  • Four-layer OLED (META 3.0) technology
  • 3700 nits peak brightness
  • 99.5% DCI-P3 color gamut
  • Four-sided Ambilight
  • Minimap Zoom gaming utility
  • 70W 2.1-channel audio system with rear-facing bass driver and passive radiators  
• Availability: September
• Screen Sizes: 65-inch, 77-inch  
• Pricing: To be announced

OLED+910: Immersive Sound and Stunning Visuals

The OLED+910 offers a slightly different approach, prioritizing immersive audio with a Bowers & Wilkins-designed soundbar integrated into the TV's design. It still features the same groundbreaking four-layer OLED technology and 9th generation P5 AI processor, ensuring breathtaking picture quality.  

• Key Features:
  • 9th Gen P5 AI processor  
  • Four-layer OLED (META 3.0) technology
  • 3700 nits peak brightness
  • 99.5% DCI-P3 color gamut
  • Four-sided Ambilight
  • Bowers & Wilkins 3.1 channel sound system with 81W total power  
• Availability: June
• Screen Sizes: 55-inch, 65-inch, 77-inch  
• Pricing: To be announced

P5 AI Processing: The Brains Behind the Beauty

Philips' P5 AI processing engine is at the heart of these TVs, responsible for optimizing every aspect of the picture. The 9th generation version brings a host of new enhancements:  

• Adaptive Intelligence: This system analyzes content and learns from various data sources to fine-tune picture settings in real-time.  
• Specular Highlight Enhancement: Accentuates bright details in HDR images for increased contrast and realism (exclusive to the OLED+950).  
• AI Adaptive Gamut Enhancer: Optimizes colors for SDR content, making them more vibrant without affecting skin tones.  
• AI Machine Learning Sharpness, Smart Bit Enhancement, and Perfect Reality: These technologies work together to enhance sharpness, improve color blending, and convert SDR to HDR content.  

Ambilight: Immerse Yourself in Light

Philips' signature Ambilight technology takes your viewing experience to the next level. LEDs on the back of the TV project colored light onto the surrounding walls, creating a dynamic and immersive atmosphere that perfectly matches the on-screen action. Both the OLED+950 and OLED+910 feature four-sided Ambilight.  

Gaming Features: Level Up Your Game

Both the OLED+950 and OLED+910 include an updated Game Bar gaming interface with a new game auto-detection system. The TV can recognize game titles and apply custom image profiles for optimal gaming performance. The OLED+950 also features a Minimap Zoom utility for an enhanced gaming experience.  

The Rest of the Lineup: OLED810 and OLED760

While the OLED+950 and OLED+910 steal the show, Philips also offers two more OLED series: the OLED810 and OLED760.  

OLED810: Brightness and Performance

The OLED810 features an upgraded OLED EX panel (without the four-layer structure) and the 9th generation P5 AI processor. It boasts increased brightness compared to its predecessor and offers a 70W 2.1-channel audio system (50W for the 42-inch model).  

• Key Features:
  • Upgraded OLED EX panel
  • 9th Gen P5 AI processor  
  • Increased brightness (1500 nits peak on larger models)
  • Three-sided Ambilight
  • 70W 2.1-channel audio (50W on 42-inch model)  
• Availability: To be announced
• Screen Sizes: 42-inch, 48-inch, 55-inch, 65-inch, 77-inch  
• Pricing: To be announced

OLED760: Entry-Level Excellence

The OLED760 is Philips' entry-level OLED offering, featuring an improved OLED EX panel, the 7th generation P5 AI processor, and three-sided Ambilight. It runs on the Titan OS smart system and includes the updated Game Bar 2.0 with access to cloud gaming services. It's also notable for having four HDMI 2.1 ports.  

• Key Features:
  • Improved OLED EX panel
  • 7th Gen P5 AI processor
  • 1000 nits peak brightness
  • Three-sided Ambilight
  • Titan OS smart system
  • Four HDMI 2.1 ports
• Availability: To be announced
• Screen Sizes: 48-inch, 55-inch, 65-inch, 77-inch
• Pricing: To be announced

Beyond OLED: Mini LED and LCD Models

Philips' 2025 lineup extends beyond OLED with new Mini LED and LCD models, offering a range of options for different budgets and needs. These models also feature Quantum Dot technology for enhanced color reproduction.  

MLED950 and MLED910: Mini LED Powerhouses

The MLED950 and MLED910 series utilize Mini LED backlighting for improved contrast and brightness compared to traditional LED TVs. They offer features like Ambilight Plus, high refresh rates, and the Intellisound engine for AI-powered audio optimization.  

PUS9000: The One to Watch

The PUS9000 series, dubbed "The One," combines solid specs with competitive pricing. These Direct LED TVs offer P5 processing, three-sided Ambilight, and the updated Titan OS.

Final Thoughts

Philips' 2025 TV lineup is a testament to innovation and a commitment to delivering exceptional picture and sound quality. With the groundbreaking four-layer OLED technology in the OLED+950 and OLED+910, enhanced AI processing, and a range of other impressive models, Philips is poised to make a significant impact on the TV market this year. Stay tuned for more details on pricing, availability, and CE Critic Score as these TVs hit the shelves.