By: Dipin Sehdev

Legacy Advantage Expires:

Warner Bros. Discovery (WBD) is removing key features from legacy ad-free subscriptions on their Max streaming platform. Effective December 5th, 2024, these subscribers will lose access to:

• 4K Streaming: Content will be limited to Full HD (1080p) resolution.
• Three Concurrent Streams: Users will only be able to stream on two devices simultaneously.

Maintaining Perks Requires Upgrade:

Subscribers who wish to retain 4K and three concurrent streams must upgrade to the "Ultimate Ad-Free" plan for $19.99 per month. This tier offers:

• 4K Ultra HD Resolution: High-definition viewing experience.
• Four Concurrent Streams: Stream on four devices simultaneously.
• 100 Downloadable Titles: Download content for offline viewing on supported devices. (Legacy and standard ad-free plans offer 30 downloads)
• Dolby Atmos Support: Enhanced audio quality on select titles.

Pricing Comparison:

• Legacy Ad-Free: $15.99/month (Previously included 4K and 3 concurrent streams)
• Standard Ad-Free: $15.99/month (HD resolution, 2 concurrent streams)
• Ultimate Ad-Free: $19.99/month (4K, Dolby Atmos, 4 concurrent streams, 100 downloads)
• Ad-Lite: $9.99/month (HD resolution, 2 concurrent streams, no downloads)

Competition in the Streaming Landscape:

This change by Max comes amidst a competitive streaming market. Here's a quick comparison of popular streaming services and their offerings:

• Netflix: Standard plan ($15.49/month) offers HD and 2 concurrent streams. Premium plan ($19.99/month) adds 4K and 4 concurrent streams.
• Disney+: $7.99/month provides HD and 4 concurrent streams.
• Hulu (with ads): $6.99/month offers HD and 2 concurrent streams. Ad-free plan ($12.99/month) includes the same.
• Prime Video (included with Prime): Offers HD and 3 concurrent streams.

Considerations:

• Users who prioritize 4K and multi-device streaming may need to upgrade or consider alternative platforms.
• Download capabilities vary significantly between Max tiers and competitors.
• Free ad-supported tiers are available on some platforms for cost-conscious users.

In Conclusion:

Max's decision to remove features from legacy ad-free plans alters the value proposition for these subscribers. Evaluating individual needs and comparing offerings across streaming services can help users make informed decisions regarding their subscriptions.