By: Dipin Sehdev

Hisense, a leading consumer electronics and home appliance brand, made a splash at CES 2025 with a showcase of their latest advancements in display technology. The company announced exciting collaborations with Pantone and Devialet, aiming to elevate their premium TV and Laser TV lines. These partnerships will bring exceptional picture quality with Pantone Validation and integrate Devialet's renowned audio expertise to deliver an unmatched immersive entertainment experience.  

Redefining the Limits of Visual and Audio Experiences

Hisense is pushing the boundaries of what's possible in the display technology arena. From the innovative TriChroma LED TV to groundbreaking MicroLED Display and Laser TV advancements, they're setting new standards for visual and audio experiences.

TriChroma LED TV: A Revelation in Color Accuracy

Hisense introduced their 116-inch TriChroma LED TV, boasting advanced RGB Local Dimming Display Technology. This technology utilizes independent red, green, and blue LED chips to deliver superior color precision and up to 97% coverage of the BT.2020 color space. A peak brightness of 10,000 nits ensures vibrant colors, deep contrast, and exceptional clarity.  

The Hi-View AI Engine X plays a pivotal role in optimizing every frame. AI-driven features like AI Peak Brightness, AI RGB Local Dimming, and AI Banding Smoother work in real-time to guarantee dynamic contrast, brightness, and color adjustments. This translates to vivid, lifelike visuals that will leave you awestruck.  

For a truly immersive audio experience, the 116-inch TriChroma LED TV is equipped with a 6.2.2 multi-channel surround sound system that integrates Dolby Atmos and DTS Virtual X technologies. AI Sound Optimization takes things a step further by fine-tuning the sound to perfectly match the content, whether it's crisp dialogue or action-packed scenes. This creates a new benchmark for home theater experiences, offering a perfect blend of cinematic visuals and captivating sound.  

MicroLED Display: The Future of Display Technology

Hisense unveiled a groundbreaking product – the world's first consumer-ready 136-inch MicroLED Display. This marks a significant milestone in making cutting-edge display technology accessible to consumers. Featuring over 24.88 million self-emissive LEDs, this display offers unmatched clarity and color precision. With a contrast ratio of 1,000,000:1 and a peak brightness of 10,000 nits, it delivers incredibly realistic visuals. Additionally, it covers 90% of the BT.2020 color space, ensuring vibrant and true-to-life colors.  

The Hi-View AI Engine X plays a crucial role here as well. It leverages AI-powered algorithms to enhance color accuracy, manage dynamic 3D color, and optimize display details. Black nanocrystals are incorporated to reduce reflectivity, maintaining exceptional clarity even in brightly lit environments. The ultra-slim form factor makes this display a perfect fit for modern homes, seamlessly integrating into any space.  

With support for Dolby Vision IQ, HDR10+, and Filmmaker Mode, along with immersive sound provided by Dolby Atmos and DTS Virtual X, the 136-inch MicroLED Display establishes a new benchmark for home entertainment.  

Pioneering Laser TV Color Accuracy

Hisense has become the first Laser TV Partner to achieve both Pantone Validated and SkinTone Validated certifications, solidifying their position as a leader in color fidelity and authenticity. Their Ultra-Bright Laser TV delivers up to 1500 nits of full-screen brightness thanks to a powerful 4000lm projector and a high-gain screen. The 0.18 ultra-short throw lens reduces the projection distance by 20mm, allowing for a massive 100-inch screen in a space-saving design.  

The Master of Light screen technology is a game-changer. It precisely distinguishes the triple color laser light from the ambient light and enhances light separation capacity, resulting in superior picture quality.  

Elevated Laser TV for Gaming Enthusiasts

Hisense hasn't forgotten about gamers. Their Gaming Laser TV boasts a 2ms-level picture response delay and a refresh rate of 4K60Hz and 2K240Hz. This combination delivers smoother, more responsive gameplay compared to traditional 144Hz LCD panels. The low latency feature, already being tested on the "Designed for Xbox" PX3-PRO, is slated for integration into future models like the PX4 and C3 series in 2025.  

Another highlight for gamers

is the C2 Ultra 4K Laser Mini Projector, also "Designed for Xbox". This versatile projector offers a flexible screen size range from 65 to 300 inches, making it perfect for various spaces. It features a rotating gimbal design for easy setup and includes auto keystone correction, auto-focus, and obstacle avoidance for a hassle-free installation. TriChroma technology provides a wide color gamut without harmful blue light, while the built-in subwoofer, 2.1 channel JBL audio, and DTS Virtual:X surround sound deliver an immersive audiovisual experience, perfect for both movies and gaming.

U7 and U8 Series: AI-Powered TVs for an Optimized Experience

The latest in AI-powered TVs from Hisense are the U7 and U8 TV series, enabled by the Hisense Hi-View Engine Pro. This powerful engine optimizes the audio-visual experience with real-time frame-level analysis and handles complex functions such as 4K upscaling and color enhancements.

Collaborations with Pantone and Devialet

Hisense's commitment to delivering the best possible viewing experience is further solidified by their collaborations with industry giants Pantone and Devialet.

• Pantone Validation: Hisense's Laser TVs are now Pantone Validated, ensuring accurate and true-to-life color reproduction. This collaboration guarantees that colors are displayed precisely as intended, providing a more immersive and authentic viewing experience.

• Devialet Audio Integration: Hisense is integrating Devialet's renowned audio expertise into their premium TV lines. This partnership will elevate the audio experience to new heights, delivering powerful and immersive sound that complements the stunning visuals.

Conclusion

Hisense's latest advancements in display technology showcase their dedication to innovation and providing consumers with the best possible home entertainment experience. From the groundbreaking TriChroma LED TV and MicroLED Display to the advanced Laser TV technologies and collaborations with industry leaders, Hisense is redefining the future of home entertainment. We look forward to the reviews and CE Critic Score.