Audio Pro W-Generation Challenges Sonos With WiiM Multiroom Speakers

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Audio Pro W-Generation Challenges Sonos With WiiM Multiroom Speakers

05-Sep-2025

By: Dipin Sehdev

Audio Pro, the Swedish audio brand with a reputation for high-performance compact speakers, has launched its most ambitious update yet: the W-Generation. This new family of wireless speakers combines refined Scandinavian design, upgraded sound signatures, and—perhaps most crucially—a completely overhauled app experience powered by WiiM.

With Sonos currently struggling to convince users that its controversial new app is a step forward, Audio Pro’s timing is spot on. The W-Generation isn’t just a refresh of its hardware lineup; it’s a full ecosystem reboot that aims to deliver the kind of seamless multiroom experience that Sonos built its reputation on—without the frustrations that have dogged Sonos’ software in 2024 and 2025.

Why This Launch Matters

For years, Sonos has been the go-to brand for whole-home wireless audio, but cracks have appeared in that dominance. Users have been vocal about bugs, missing features, and a confusing interface in Sonos’ new app rollout. That has created a rare window of opportunity for rivals.

Audio Pro sees the W-Generation as its chance to step into that gap. By pairing its award-winning sound with a WiiM-powered control platform that supports a wide range of streaming services, advanced EQ, and reliable multiroom sync, Audio Pro is making a direct pitch to the audience Sonos risks losing.

Henrik Dunér, CTO of Audio Pro, frames it as more than an incremental upgrade:

“We’ve worked hard on refreshing our entire range, listening to consumer feedback while adding new functionality to our classic sound. This is a new era of what a wireless speaker should be.”

Smarter Control with WiiM

The biggest headline feature of the W-Generation isn’t the drivers inside the speakers—it’s the app that controls them. Now powered by WiiM, the new Audio Pro app brings a host of improvements designed to rival, and in some cases surpass, what Sonos offers:

Redesigned interface for faster, more intuitive setup and playback.
Advanced EQ and room correction tools to fine-tune audio to your space.
Expanded streaming service support: Spotify, Tidal, Qobuz, Amazon Music, Deezer, iHeartRadio, Napster, TuneIn, and more.
Smarter Wi-Fi sync for tighter, latency-free multiroom playback.
Robust connectivity & troubleshooting tools, a nod to user frustrations with past apps.

Unlike some rival platforms, Audio Pro has emphasized backward compatibility: all W-Generation speakers can integrate seamlessly with existing Audio Pro products. That’s a major win for loyalists who don’t want their older models rendered obsolete.

CEO Nils Ankarcrona highlights the importance of the app refresh:

“Perfect multiroom listening with a rock solid app is something we’re very proud of. Consumers demand a seamless experience, and we’re happy to give it to them and let the music play.”

A New Sound Philosophy

Audio Pro didn’t just refresh the app—it re-engineered its sound signature across the lineup. The goal was to make every product in the W-Generation deliver greater clarity, lower distortion, and more volume headroom.

The flagship A48 W boosts maximum sound pressure by +10–15 dB, while a new BMR (Balanced Mode Radiator) tweeter improves midrange clarity.
The compact A15 W gets deeper, fuller bass and improved battery life for indoor/outdoor versatility.
Across the range, Audio Pro promises an immersive, hi-fi tuned sound that outperforms expectations for speaker size.

As Dunér puts it:

“Our goal wasn’t to tweak the sound. It was to rethink it from the ground up, tackling the full audio spectrum and getting the most musical sound from our small form factors.”

Scandinavian Minimalism, Refined

On the outside, the W-Generation embodies the design evolution Audio Pro fans expect: clean Scandinavian lines with tactile material choices.

Key design refinements include:

Unified aesthetic across all models (colors, logo placement, grille fabrics).
Cleaner back plates & button layouts for a more polished look.
Optional walnut finishes on select models, adding warmth to the otherwise minimalist palette.

The result is a lineup that looks cohesive whether you buy one speaker or fill your home with a multiroom setup.

The Lineup: Something for Every Room

Launching on September 5, 2025, the W-Generation spans compact cylinders, bookshelf stereo pairs, floorstanding models, and powerhouse sub/satellite systems.

Here’s a breakdown of the core lineup with UK/EU pricing (US pricing will follow in October):

Model	Type / Form Factor	Key Features	Price (UK / EU)
A10 MkII W	Compact cylinder speaker	BMR tweeter, wall/ceiling mount option	£220 / €250
A15 W	Portable indoor/outdoor	19h battery, IPX2 rain protection, deep bass	£350 / €400
A28 W	Bookshelf stereo pair	ARC/TV input, big soundstage vs. soundbars	£500 / €600
A28 Walnut	Bookshelf stereo (walnut)	Same as A28 W, exclusive veneer finish	£540 / €650
A38 W	Floorstanding stereo pair	Twin woofers, ARC TV control, larger scale	£700 / €800
A48 W	Flagship stereo floorstand	BMR tweeter, +10–15 dB SPL, premium finishes	£950 / €1,100
C5 MkII W	Compact multiroom speaker	6 presets, big sound for small footprint	£250 / €300
C10 MkII W	Mid-size multiroom speaker	Hi-fi sound, AirPlay 2, Google Cast	£350 / €400
C20 W	Wide multiroom speaker	Larger cabinet, more power & bass extension	£450 / €550
Drumfire D-2 W	Powerful mid-size speaker	Enhanced dynamics, wireless multiroom control	£350 / €400
Drumfire W	Large, flagship system	Massive output, room-filling performance	£600 / €700

Competitive Context: Sonos vs. Audio Pro

The elephant in the room is Sonos. For years, it has dominated the multiroom speaker category thanks to strong brand recognition and a once-flawless app. But the current Sonos app backlash has left the door open for competitors.

Where Sonos has frustrated users with missing features and stability issues, Audio Pro is offering:

A stable, WiiM-powered app with wider streaming support.
Backward compatibility (avoiding the “bricking” problem that angered Sonos loyalists).
Greater product diversity, from ultra-compact to serious hi-fi floorstanders.
More competitive pricing at equivalent performance levels.

For the first time in years, Sonos may have a credible challenger in the multiroom space—and not from one of the traditional tech giants, but from a Scandinavian hi-fi brand that has quietly built up decades of trust with music lovers.

Availability

Launch Date: September 5, 2025 (UK/EU).
US Release: October 2025, with official pricing to follow.
Finishes: Black, white, grey across most models, plus walnut veneer on select bookshelf/floorstanding models.

Final Thoughts

The Audio Pro W-Generation is more than just a hardware refresh—it’s a calculated strike at Sonos’ Achilles heel: software. By leveraging WiiM’s robust platform, adding meaningful audio refinements, and delivering a cohesive design language, Audio Pro is positioning itself as the hi-fi alternative to Sonos’ mass-market ubiquity.

The challenge will be scale: Sonos still has deep retail presence and brand loyalty. But if Audio Pro can market the W-Generation effectively—and if Sonos doesn’t rapidly fix its app woes—this could be the moment when the multiroom landscape shifts.

For now, what’s clear is that Audio Pro has given music lovers a compelling new option. The W-Generation looks like the company’s boldest and most competitive lineup yet.