By: Dipin Sehdev
For years, improving TV audio has come with a tradeoff: better sound usually meant more cables, more speakers, more setup time, and more frustration. At CES 2026, LG is signaling a different direction. With the introduction of LG Sound Suite and the H7 soundbar, LG is betting that immersive audio can finally become simpler for consumers—without compromising sound quality.
At the center of this new ecosystem is the H7 soundbar, the world’s first soundbar powered by Dolby Atmos® FlexConnect™. It’s designed to adapt to your room automatically, work wirelessly with additional speakers, and scale from a simple upgrade over TV speakers all the way to a full-blown 13.1.7-channel home theater—all without the complexity traditionally associated with surround sound.
Why Soundbars Still Matter (and Why TV Audio Usually Doesn’t)
Even as TVs have become thinner, brighter, and more visually impressive, built-in TV speakers remain one of the weakest parts of the viewing experience. Physics hasn’t changed: ultra-thin TVs simply don’t have the space to move enough air for convincing bass, wide soundstages, or clear dialogue.
That’s why adding even a basic soundbar can dramatically improve:
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Dialogue clarity
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Bass response
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Perceived immersion
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Overall loudness without distortion
LG’s approach with Sound Suite acknowledges this reality. You don’t need a complicated AVR setup to get meaningful gains. A soundbar like the H7 can deliver a massive improvement on its own—and then grow with you if you want more.
Dolby Atmos FlexConnect: The Real Story Here
Dolby Atmos FlexConnect is the key technology that makes LG Sound Suite different. Instead of forcing speakers into fixed positions (front left, right surround, rear, etc.), FlexConnect lets you place speakers almost anywhere in the room. The system then uses calibration and processing to map those speakers into a coherent Dolby Atmos soundstage.
This is not LG’s technology alone. Dolby introduced FlexConnect previously, and TCL was the first company to bring it to market with the TCL Z100 speaker system. LG is now the second major manufacturer—and the first to integrate FlexConnect into a broader, modular soundbar ecosystem tied closely to its TV lineup.
Other companies are expected to follow, but today, FlexConnect availability is still limited, making LG’s adoption notable.
LG Sound Suite: A Modular, Wireless Audio System
LG Sound Suite is not just a soundbar—it’s a wireless, modular audio platform. Consumers can mix and match components depending on their space, budget, and needs.
Core Components
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H7 Soundbar – Lead device and primary controller
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M7 Surround Speakers – Larger wireless surrounds
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M5 Surround Speakers – Compact wireless surrounds
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W7 Subwoofer – Dedicated wireless bass module
These components can be used with or without the H7 soundbar, creating 27 possible configurations. You can start with a soundbar only, add a subwoofer later, then add surrounds—or skip the soundbar entirely and build a speaker-only FlexConnect setup.
When the H7 soundbar is used as the lead device, FlexConnect works with any TV via HDMI, not just LG TVs. That’s an important detail: LG isn’t locking FlexConnect behind its own displays—at least not entirely.
Channel Scalability: From Simple to Serious
LG says Sound Suite can scale from basic stereo setups all the way up to a 13.1.7-channel Dolby Atmos system. That’s well into enthusiast territory, but the key difference here is how you get there.
Traditional systems require:
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AV receivers
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Wired speakers
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Manual placement rules
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Complex calibration
LG Sound Suite aims to eliminate most of that friction through wireless connectivity, automatic calibration, and AI-assisted tuning. While traditional systems sound the best, LG is working on closing that gap.
AI, Processing, and Room Intelligence
Powering the H7 soundbar is LG’s α (Alpha) 11 AI Processor Gen 3, the same processor found in its flagship OLED TVs. Bringing this silicon into audio enables several advanced features:
AI Sound Pro+
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Up-mixes stereo content into multi-channel surround
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Separates dialogue, effects, and music
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Adapts sound profiles based on content type
Room Calibration Pro
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Analyzes room acoustics
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Adjusts frequency balance and timing
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Helps compensate for imperfect speaker placement
Sound Follow (UWB-Based)
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Uses ultra-wideband (UWB) to detect listener position
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Adjusts the audio “sweet spot” dynamically
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Makes every seat feel like the best seat
Combined with FlexConnect, these features aim to remove the guesswork from setup—a long-standing pain point for home audio.
Speaker Hardware and Acoustic Design
LG isn’t building these speakers alone. Every component in the Sound Suite uses Peerless speaker drivers, a respected name in speaker manufacturing with over 100 years of history.
This partnership matters because:
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Open, wireless systems often sacrifice driver quality
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Peerless drivers help ensure clarity, consistency, and headroom
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LG can focus on system-level tuning rather than reinventing drivers
The result is a system that prioritizes balanced sound, not just volume or bass.
Connectivity and Everyday Use
LG Sound Suite is designed for modern living rooms, not dedicated theaters.
Connectivity
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HDMI (for FlexConnect and eARC)
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Wi-Fi
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Bluetooth
This makes it easy to:
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Stream music directly
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Integrate with smart TVs
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Reduce cable clutter
Setup is intentionally lightweight, aligning with LG’s goal of making better sound more accessible, not more intimidating.
Compatibility with LG TVs
LG plans to:
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Include Dolby Atmos FlexConnect onboard in its 2026 premium TVs
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Add FlexConnect support to select 2025 LG TVs via a future software update
That means consumers investing in LG displays won’t need external hardware to start experimenting with FlexConnect—another step toward simplifying home audio.
Specs Overview (Known So Far)
System Type: Modular wireless home audio system
Core Soundbar: H7
Surround Speakers: M7, M5 (wireless)
Subwoofer: W7 (wireless)
Max Configuration: Up to 13.1.7 channels
Audio Formats: Dolby Atmos, Dolby Atmos FlexConnect
Processing: α11 AI Processor Gen 3
Calibration: Room Calibration Pro, Sound Follow (UWB)
Connectivity: HDMI, Wi-Fi, Bluetooth
Speaker Drivers: Peerless
Price and Availability
LG has not yet announced pricing or exact availability for the Sound Suite components or the H7 soundbar.
For context:
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The TCL Z100 FlexConnect speaker currently sells for around $300 per unit
LG’s system is clearly more ambitious and expansive, so expectations are that pricing will scale accordingly depending on configuration. More details are expected closer to launch.
The Bigger Picture: Easier Audio Is Better Audio
LG Sound Suite represents a broader industry shift. As streaming platforms increasingly deliver Dolby Atmos content—and physical media continues to fade—audio is reclaiming its importance in the living room.
Consumers want:
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Better sound than TV speakers
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Fewer cables
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Less setup complexity
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Systems that grow with them
LG’s Sound Suite and H7 soundbar check those boxes. It’s encouraging to see soundbars and home audio systems evolve in ways that reduce friction instead of adding it, while still delivering legitimate performance gains.
You don’t need to be an enthusiast to enjoy better sound—and LG is clearly betting that the next generation of home audio will be defined by flexibility, intelligence, and ease of use.
If Sound Suite delivers on its promise, it could be one of the most consumer-friendly Dolby Atmos implementations we’ve seen yet.
