By: Dipin Sehdev

Hisense has shattered expectations with the unveiling of its 2025 ULED Mini-LED TV lineup, a bold declaration of the company's commitment to the ultra-large display market. This year's refresh isn't just about incremental improvements; it's a strategic push to dominate the 100-inch segment, offering a compelling blend of cutting-edge technology, aggressive pricing, and a clear focus on delivering a cinematic experience at home. The lineup, encompassing the U9, U8, U7, and U6 series, showcases significant advancements in AI-powered picture processing, brightness, gaming features, and a surprising shift in smart TV platforms.

This comprehensive overview delves into the specifics of each series, providing a detailed breakdown of specifications, projected availability, and anticipated pricing, all while highlighting Hisense's audacious move to democratize the 100-inch TV experience.

The Colossus Awakens: Hisense's 100-Inch Gambit

Hisense's strategic pivot towards the 100-inch market is unmistakable. By offering this colossal screen size across multiple series, including the more budget-friendly U6, the company is signaling its intent to disrupt the traditional high-end TV landscape. This move positions Hisense as a formidable contender against established giants like Samsung and LG, who have historically dominated this premium segment.

The availability of 100-inch models across a wider price range is a game-changer for consumers seeking an immersive home theater experience without breaking the bank. Hisense's aggressive pricing strategy, coupled with its commitment to advanced display technologies, makes the prospect of owning a 100-inch TV more attainable than ever before.

Under the Hood: The Tech That Drives the 2025 ULED Lineup

At the heart of Hisense's 2025 ULED lineup lies its proprietary AI-driven processing, designed to elevate picture quality to new heights. The Hi-View Engine X and Hi-View Engine Pro, the company's flagship processors, are the driving force behind the enhanced contrast, color accuracy, and motion clarity that define these new TVs.

Key Technological Highlights:

• Mini-LED Backlighting: All series leverage mini-LED technology, offering superior contrast and brightness compared to traditional LED backlighting.
• Quantum Dot Technology: The integration of quantum dots ensures vibrant and accurate color reproduction, covering a wider color gamut.
• AI-Driven Picture Processing: The Hi-View Engine X and Pro processors utilize advanced algorithms to optimize picture quality in real-time, adapting to various content sources.
• High Refresh Rates: Support for up to 165Hz refresh rates caters to gamers and sports enthusiasts, delivering smooth and fluid motion.
• HDR Mastery: Comprehensive HDR support, including Dolby Vision IQ, HDR10+, IMAX Enhanced, and Filmmaker Mode, ensures optimal viewing of HDR content.
• Enhanced Audio: Dolby Atmos support and multi-channel speaker systems deliver immersive audio experiences, complementing the stunning visuals.
• Smart TV Platform Evolution: A notable shift sees the U6 series adopting Amazon's Fire TV, while the U9, U8, and U7 series retain Google TV.
• Connectivity: HDMI eARC, Wi-Fi 6E, and compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit ensure seamless integration with modern home entertainment systems.

Series Breakdown: Specifications, Availability, and Pricing (Projected)

1. U9 Series: The Pinnacle of ULED Excellence

The U9 series represents the pinnacle of Hisense's 2025 ULED lineup, showcasing the company's most advanced technologies and features. The addition of a 65-inch model expands the series' reach, complementing the existing 75- and 85-inch options.

Specifications:

• Display: Mini-LED with Quantum Dot Technology
• Processor: Hi-View Engine X
• Sizes: 65-inch, 75-inch, 85-inch
• Refresh Rate: 165Hz
• HDR Support: Dolby Vision IQ, HDR10+, IMAX Enhanced, Filmmaker Mode
• Gaming Features: FreeSync Premium Pro, ALLM
• Audio: CineStage X Surround (5.1.2-channel on 75/85 inch, 4.1.2 on 65inch) with Dolby Atmos and DTS Virtual X
• Connectivity: HDMI eARC, Wi-Fi 6E, Amazon Alexa, Google Assistant, Apple HomeKit
• Panel: Ultra low reflection panel, wide viewing angles.
• AI processing: AI 4K Upscaling, AI Super Resolution, AI Noise Reduction, AI Local Dimming, AI HDR Upscaler, AI Depth Enhancement.

Projected Availability: Late 2024.

Projected Pricing:

• 65-inch: $2,500 - $3,000
• 75-inch: $3,500 - $4,500
• 85-inch: $5,000 - $6,000

2. U8 Series: The "Best-in-Class" ULED Experience

The U8 series is positioned as Hisense's "best-in-class" offering, striking a balance between performance and value. The inclusion of a 100-inch model underscores Hisense's commitment to the ultra-large display market.

Specifications:

• Display: Mini-LED with Quantum Dot Technology
• Processor: Hi-View Engine Pro
• Sizes: 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
• Peak Brightness: 5,000 nits
• Refresh Rate: 165Hz
• HDR Support: Dolby Vision IQ, HDR10+, IMAX Enhanced
• Gaming Features: FreeSync Premium Pro, ALLM
• Audio: 4.1.2-channel (size dependant) with Dolby Atmos
• Connectivity: HDMI eARC, Wi-Fi 6E, Amazon Alexa, Google Assistant, Apple HomeKit
• Local Dimming: Enhanced local dimming zones.

Projected Availability: Late 2024.

Projected Pricing:

• 55-inch: $1,200 - $1,500
• 65-inch: $1,600 - $2,000
• 75-inch: $2,200 - $2,800
• 85-inch: $3,000 - $3,800
• 100-inch: $5,500 - $6,500

3. U7 Series: The Gamer's Delight

The U7 series targets budget-conscious consumers seeking a high-performance TV for gaming and sports. The inclusion of a 100-inch model in this series further democratizes the ultra-large display experience.

Specifications:

• Display: Mini-LED Pro with Anti-Glare Panel
• Processor: Hi-View Engine Pro
• Sizes: 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
• Refresh Rate: 165Hz, Game Booster 288Hz
• HDR Support: Dolby Vision Gaming, HDR10+
• Gaming Features: FreeSync Premium Pro, ALLM, VRR
• Audio: 2.1.2-channel, 60W with Dolby Atmos
• Connectivity: HDMI eARC, Wi-Fi 6E, Amazon Alexa, Google Assistant, Apple HomeKit

Projected Availability: Late 2024.

Projected Pricing:

• 55-inch: $900 - $1,100
• 65-inch: $1,200 - $1,500
• 75-inch: $1,600 - $2,000
• 85-inch: $2,200 - $2,800
• 100-inch: $3,500-$4,500

4. U6 Series: The Entry Point to Mini-LED Excellence

The U6 series serves as the entry point to Hisense's Mini-LED offerings, providing a compelling combination of features and affordability. The shift to Amazon's Fire TV platform is a notable change.

Specifications:

• Display: Mini-LED
• Processor: Standard Hisense Processing.
• Sizes: 55-inch, 65-inch, 75-inch, 85-inch, 100-inch
• Refresh Rate: 144Hz
• HDR Support: Dolby Vision, HDR10+ Adaptive
• Gaming Features: FreeSync Premium, ALL

• Audio: 2.1-channel with built-in subwoofer, Dolby Atmos
• Smart TV Platform: Amazon Fire TV with Alexa Voice Remote
• Connectivity: HDMI eARC, Wi-Fi 6E, Amazon Alexa, Apple HomeKit

Projected Availability: Late 2024.

Projected Pricing:

• 55-inch: $700 - $900
• 65-inch: $900 - $1,100
• 75-inch: $1,200 - $1,500
• 85-inch: $1,800 - $2,200
• 100-inch: $2,800 - $3,500

The Smart TV Platform Shift: Google TV vs. Fire TV

A significant development in Hisense's 2025 lineup is the U6 series' transition from Google TV to Amazon's Fire TV. This strategic shift raises questions about Hisense's long-term smart TV platform strategy.

Google TV (U9, U8, U7):

• Offers a comprehensive and personalized content discovery experience.
• Integrates seamlessly with Google services and the Android ecosystem.
• Provides access to a vast library of apps and streaming services.
• Supports Google Assistant for voice control and smart home integration.

Fire TV (U6):

• Features a user-friendly interface with a strong focus on content discovery.
• Integrates deeply with Amazon's ecosystem, including Alexa and Amazon Prime Video.
• Offers a wide range of apps and streaming services.
• Provides robust voice control capabilities through Alexa.

The decision to equip the U6 series with Fire TV likely stems from a desire to cater to a broader audience and leverage Amazon's established ecosystem. While Google TV offers a more personalized and feature-rich experience, Fire TV's simplicity and integration with Amazon's services may appeal to a wider range of consumers, particularly those heavily invested in the Amazon ecosystem.

Hisense's AI Advantage: The Hi-View Engine X and Pro

Hisense's commitment to AI-driven picture processing is a defining characteristic of its 2025 ULED lineup. The Hi-View Engine X and Pro processors are designed to elevate picture quality through real-time analysis and optimization of various picture parameters.

Hi-View Engine X (U9):

• Represents Hisense's most advanced AI processor.
• Employs sophisticated algorithms to enhance contrast, color accuracy, and motion clarity.
• Features AI 4K Upscaling, AI Super Resolution, and AI Noise Reduction for improved upscaling and image clarity.
• Includes AI Local Dimming, AI HDR Upscaler, and AI Depth Enhancement for optimized HDR performance.

Hi-View Engine Pro (U8, U7):

• Offers a high level of AI-driven picture processing.
• Optimizes picture quality for a wide range of content sources.
• Enhances contrast, color accuracy, and motion clarity.

These processors work tirelessly behind the scenes, analyzing and adjusting picture parameters in real-time to deliver an immersive and lifelike viewing experience. This AI-driven approach eliminates the need for manual picture adjustments, allowing viewers to focus on enjoying their favorite content.

Gaming Features: Catering to the Next-Gen Gamer

Hisense's 2025 ULED lineup is designed to cater to the demands of next-gen gamers. High refresh rates, low input lag, and support for advanced gaming features are standard across the lineup.

Key Gaming Features:

• High Refresh Rates: Support for up to 165Hz (U9, U8, U7) and 144Hz (U6) ensures smooth and fluid motion during fast-paced gameplay.
• Variable Refresh Rate (VRR): Support for FreeSync Premium Pro (U9, U8, U7) and FreeSync Premium (U6) eliminates screen tearing and stuttering.
• Auto Low Latency Mode (ALLM): Automatically switches to game mode for minimal input lag.
• Dolby Vision Gaming: Delivers stunning HDR visuals with low latency.
• Game Booster 288Hz (U7): Hisense's technology to achieve 288hz.

These features combine to deliver a responsive and immersive gaming experience, allowing gamers to fully enjoy their favorite titles.

Audio Enhancements: Immersive Soundscapes

Hisense's 2025 ULED lineup also prioritizes audio quality, with support for Dolby Atmos and multi-channel speaker systems.

Key Audio Features:

• Dolby Atmos: Delivers immersive, three-dimensional soundscapes.
• Multi-Channel Speaker Systems: Ranging from 2.1-channel to 5.1.2-channel configurations, depending on the series.
• CineStage X Surround (U9): Hisense's advanced audio processing technology for enhanced surround sound.
• Built-in Subwoofer (U6): Provides enhanced bass response.

These audio enhancements complement the stunning visuals, creating a truly immersive home theater experience.

The 100-Inch Revolution: Hisense's Market Disruption

Hisense's aggressive push into the 100-inch market is a clear indication of its ambition to disrupt the traditional high-end TV landscape. By offering 100-inch models across multiple series, including the more budget-friendly U6, Hisense is making this colossal screen size more accessible to a wider audience.

This move positions Hisense as a formidable competitor against established giants like Samsung and LG, who have historically dominated this premium segment. The availability of 100-inch TVs at more competitive price points is likely to drive increased adoption of this screen size, transforming the home theater experience for many consumers.

Looking Ahead: Hisense's Continued Innovation

Hisense's 2025 ULED lineup represents a significant step forward in the company's quest to deliver cutting-edge display technology at competitive prices. The company's commitment to AI-driven picture processing, gaming features, and immersive audio experiences underscores its dedication to providing consumers with a premium home theater experience.

As Hisense continues to innovate and expand its product portfolio, it is poised to further disrupt the television market and challenge the dominance of established brands. The company's focus on the 100-inch segment is a clear indication of its ambition to lead the way in the ultra-large display market, transforming the way consumers experience home entertainment. We look forward to the reviews and CE Critic Score.