By: CE Critic
Samsung Electronics is solidifying its position in the OLED TV market with the introduction of the entry-level S85D series and the expansion of its S90D series, offering consumers a wider range of options to experience Samsung's OLED technology.
Samsung S85D Series: Entry-Level OLED with Premium Features
The S85D series is positioned as Samsung's entry point into the OLED TV market, available in 55-inch, 65-inch, and 77-inch models. While designed to be more budget-friendly, the S85D series doesn't skimp on features.
Key Specifications and Features:
- Display Technology: OLED (likely WOLED) with Pantone-Validated Colors
- Processor: Samsung NQ4 AI Gen2 Processor
- Upscaling: 4K AI Upscaling
- HDR Support: HDR10+, HDR+
- Sound: Dolby Atmos, Object Tracking Sound Lite
- Gaming Features: Motion Xcelerator, 4x HDMI 2.1 ports with eARC, ALLM, 4K@120Hz
- Smart TV Platform: Tizen OS with Samsung Gaming Hub, Xbox cloud gaming app
- Design: Elegant contour design
Pricing:
- 55-inch: $1,699.99 MSRP
- 65-inch: $2,099.99 MSRP
- 77-inch: $3,399.99 MSRP
Samsung S90D Series: Expanding the Options
Samsung is also expanding its S90D series, which was initially launched with 55-inch and 65-inch models. The expanded lineup now includes 42-inch, 48-inch, 77-inch, and 83-inch options, catering to diverse preferences for screen size.
Key Specifications and Features:
- Display Technology: OLED (likely WOLED)
- Processor: Samsung NQ4 AI Gen2 Processor
- Upscaling: 4K AI Upscaling
- HDR Support: HDR10+, HDR+
- Sound: Dolby Atmos, Object Tracking Sound Lite
- Gaming Features: Motion Xcelerator 144Hz, Game Bar, AI Auto Game Mode, Mini-Map Auto Detection, Virtual Aim Point, 4x HDMI 2.1 ports with eARC, ALLM, 4K@120Hz
- Smart TV Platform: Tizen OS with Samsung Gaming Hub, Xbox cloud gaming app
Pricing:
- 42-inch: $1,399.99 MSRP (coming soon)
- 48-inch: $1,599.99 MSRP
- 55-inch: $1,999.99 MSRP
- 65-inch: $2,699.99 MSRP
- 77-inch: $3,699.99 MSRP
- 83-inch: $5,399.99 MSRP
Comparison with Other Samsung OLED TVs
Samsung's OLED TV lineup also includes the flagship S95D series, which features OLED Glare-Free technology for enhanced viewing in bright environments. While the S85D and S90D series lack this feature, they offer a more affordable entry point into Samsung's OLED ecosystem. All three series share the same powerful processor, 4K AI upscaling, and access to the Tizen OS platform.
Comparison with LG OLED TVs
The S85D series is positioned as a direct competitor to LG's B4 series, offering similar specifications and pricing. However, Samsung's OLED TVs differentiate themselves with the inclusion of the Xbox cloud gaming app and four HDMI 2.1 ports on all models. One notable absence is Dolby Vision support, which is a standard feature on LG's OLED TVs.
Conclusion
Samsung's expansion of its OLED TV lineup with the S85D and expanded S90D series demonstrates its commitment to providing a variety of options for consumers seeking the superior picture quality and contrast of OLED technology. While the absence of Dolby Vision and the use of WOLED panels instead of QD-OLED may be considered drawbacks by some, the competitive pricing and inclusion of gaming-centric features make these new models attractive options for those seeking a balance of performance and affordability. We look forward to the reviews and CE Critic Score.
