TV

Samsung S95F OLED Launched at CES2025: Specs, Review & Price

17-Jan-2025
Samsung S95F OLED Launched at CES2025: Specs, Review & Price

By: Dipin Sehdev

Get ready to experience more AI of television with Samsung Vision AI! This technology is being integrated across Samsung's most comprehensive lineup ever, including Neo QLED, OLED, QLED, and The Frame models. This expansion marks a significant step forward in Samsung's mission to bring intelligent, adaptive screens to more users, fundamentally transforming the way we experience home entertainment and smart living.

At the forefront of this new feature is the Neo QLED 8K QN990F, Samsung's latest TV to date. This tv is designed to deliver improved performance, sleek design, and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the QN990F boasts a suite of on-device AI features that enhance picture quality, sound clarity, and the overall viewing experience:

  • 8K AI Upscaling Pro: Witness the magic as lower-resolution content is elevated to stunning 8K quality, ensuring incredible detail and clarity in every frame.
  • Auto HDR Remastering Pro: This feature meticulously analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
  • Adaptive Sound Pro: Leverage the power of AI to separate and optimize sound components like speech, music, and sound effects, delivering clear, balanced audio that perfectly complements the visuals.
  • Color Booster Pro: Enrich color expression with AI-driven scene analysis and enhanced image processing for each frame, bringing your favorite shows and movies to life with a dazzling palette of colors.
  • AI Mode: Experience optimization like never before! AI Mode adaptively optimizes picture and sound using AI-based content recognition and TV area analysis for an exceptional viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that seamlessly blends cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: The Frame Gets an Upgrade and the Samsung Art Store Expands

Samsung's commitment to artfully blending art and technology continues with the expansion of the Samsung Art Store and the introduction of The Frame Pro, a new addition to the iconic Frame lineup. These advancements solidify Samsung's mission to make art more accessible, personal, and seamlessly integrated into daily life.

The Samsung Art Store boasts an ever-growing collection of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is not only available on The Frame and MICRO LED series but also on Neo QLED and QLED models, giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung's dedication to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model in the lineup. This iteration enhances the art and entertainment experience with advanced Neo QLED picture quality, delivering brighter colors, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Samsung is further solidifying its connection to the art world through a partnership with Art Basel, making The Frame the official art display of this globally celebrated event. "As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways," said Hayley Romer, Chief Growth Officer at Art Basel. "Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art."

Samsung's 2025 TVs: Glare-Reduction Takes Center Stage

Samsung is making a big push on glare reduction in its 2025 TVs. This technology, which was highly praised in last year's S95D OLED TV, is being added to not only Samsung's high-end QLED TVs but also its best 2025 OLED model, the S95F. While Samsung hasn't announced pricing yet, we expect the new glare-free S95F OLED to cost roughly as much as the S95D.

OLED (S85F, S90F, S95F)

  • Glare-free (matte) screen, S95F only
  • 165Hz refresh rate
  • Available in 42 and 48-inch (S90F only), 55, 65, 77 and 83-inch sizes

The non-OLED models, called Neo QLED by Samsung, utilize Mini-LED technology and are available in both 8K and 4K varieties. While not expected to match the image quality of OLED sets, they'll likely offer superior brightness and, in the non-8K series, generally lower price points. The 70F is an edge-lit Mini-LED, the first of its kind, and may not match the image quality of the high-end direct LED models. New for 2025 are triple-digit sizes including 115- and 100-inch models.

Neo QLED 8K (QN990F and QN900F)

  • Glare-free (matte) screen to reduce reflections
  • Wireless One Connect Box (8K at 120Hz, Wi-Fi 7), 990F only
  • Samsung Art Store
  • Available in 65, 75, 85 inches, 98-inch in 990F only

Neo QLED 4K (QN90F, QN80F, QN70F)

  • Glare-free (matte) screen, 90F only
  • Full-array local dimming, 80F and 90F only
  • Samsung Art Store
  • 165Hz refresh rate
  • Available in 55, 65, 75, 85, 98 and 115-inch (90F only), 100-inch (80F only)

Another significant improvement for this year is the addition of the Samsung Art Store to all of the Neo QLED TVs listed above. This feature, previously exclusive to Samsung's The Frame TVs, allows you to display free and purchased art on the TV screen, transforming your living space into a personal art gallery. Samsung is also incorporating a plethora of AI-powered features into its 2025 TVs this year, along with a dedicated AI button on the remote for easy access.

Samsung's new OLED and Neo QLED TVs are expected to ship later this year, with pricing details to be announced at a later date.

Every Samsung TV Announced at CES 2025: A Closer Look

More than a dozen TVs will be part of Samsung's 2025 lineup, including the company's biggest-ever consumer display.

Samsung has unveiled its 2025 TV lineup, and while we don't have exact specs yet, there are some intriguing new additions – including one eye-popping, large new offering. The showstopping glare-free technology from last year's S95D is coming to two new sets, the Wireless One Connect box is expanding to more models, and the company's biggest-ever consumer display makes its debut. It's CES in Las Vegas, so you can bet it's massive. Here's our first look at Samsung's 2025 TV lineup.

1. Samsung Neo QLED 8K TVs

The company's 8K QLEDs are the stars of the show, and in 2025, two new models – the QN990F and QN900F – join the lineup. One thing that immediately jumps out from the press release is that the company is bringing its glare-free technology, previously found on the S95D, to these two sets. This technology does a pretty impressive job of reducing reflections, making it especially useful in brightly lit rooms.

ZDNET's Kerry Wan got a close look at the new models ahead of the CES announcement and found them to display surprisingly great contrast and brightness, even with the matte-frosted treatment.

If clutter is a concern, the QN990F specifically is getting the Wireless One Connect Box, which lets you plug your HDMI connections into a transmitter box instead of the television and beams your content (even 8K) wirelessly at 120Hz to your set, even if it's not in direct line of sight.

The QN990F and QN900F are also getting access to the Samsung Art Store, which lets you access more than 3,000 art pieces from museums around the world to use as a screensaver.

We don't have exact pricing specs yet, but the press release calls both of these sets "ultra-premium." For reference, 2024's models ranged from $3,500 to $8,000.

2. Samsung Neo QLED 4K TV Expands to 115 Inches

Samsung's Neo QLED 4K lineup includes three models this year, the QN90F, QN80F, and the QN70F. The QN90F, the best of the bunch, gets impressive glare-free technology along with the NQ4 AI Gen3 processor, a 165Hz refresh rate, and a 115-inch option, Samsung's biggest-ever consumer display.

Those specs alone make the 4K model a prime contender for gamers who want a high-quality screen but don't want to fork up for the 8K sets. The tier-down QN80F tops out with a still-impressive 100-inch option.

3. Samsung OLED TVs with Improved Glare-Free Screens

Three new models make up Samsung's OLED family this year, the S95F, S90F, and S85F. The S95F is the flagship of the bunch, and Samsung says this year's version is brighter than ever (the world's brightest, at least according to the press release), has an upgraded AI processor, a 165Hz refresh rate, and comes with improved glare-free technology.

These models, like the others on this list, will feature the company's latest Vision AI tools, including Click to Search to pull more context of what's on screen, AI-generated transcriptions, and more.

4. Samsung Lifestyle TVs Include a Frame 'Pro'

Samsung's "Lifestyle" category is the most robust, consisting of The Frame, The Frame Pro, The Terrace, The Premiere, The Freestyle 2nd Gen, and others. The Frame Pro adds a Neo QLED display, a first for the model, boosting better brightness and contrast levels, and adds the Wireless One Connect Box, making a true "artwork" look easier to achieve. It's worth noting that Samsung advises having a Wi-Fi 7 connection to fully leverage the Wireless One Connect Box, but the transmitter will work just fine with more common Wi-Fi standards like 5 and 6.

Full specs, including pricing, for all the TVs mentioned above, will be announced later on.

Samsung S95F OLED TV: Everything We Know About Samsung's Elite New OLED

The Samsung S95F OLED TV has been officially revealed at CES 2025 as part of Samsung's 2025 OLED TV lineup, serving as the flagship model. The successor to the Samsung S95D, our TV of the Year in 2024 and one of the best OLED TVs ever released, we've got high expectations for the S95F.

The Samsung S95D revolutionized the OLED TV world with its OLED Glare Free anti-reflection tech (which mainly comprised the matte screen first featured in the Samsung Frame TV) that effectively eliminated reflections, OLED's biggest nemesis.

Other than this, the S95D also delivered hyper-detailed quality thanks to some clever AI processing, along with superb color, incredible accuracy, and stunning contrast. It was also fully equipped for gaming, had a stunning design, and even good built-in sound. So, the Samsung S95F has some mighty shoes to fill. Below, we explore all the details we've had confirmed about the S95F and the information we're still waiting for.

We haven't had any official pricing or release date information for the Samsung S95F yet, but we can take an educated guess on this info based on the S95F's predecessor, the Samsung S95D.

For a release date, we'd assume the S95F will release in March or April 2025. This has been the release date for Samsung's flagship OLEDs, and all of its TVs for that matter, for the past few years so its likely that Samsung will aim for this for the S95F.

As for pricing, we can only estimate what prices will be based on the S95D's pricing. The S95D's pricing was as follows at launch in March 2024:

  • 55-inch: $2,599 / £2,499 / AU$3,995
  • 65-inch: $3,399 / £3,399 / AU$4,995
  • 77-inch: $4,599 / £4,599 / AU$7,995

Given the upgraded OLED Glare Free 2.0 screen, other upgrades, and taking inflation into account, we can assume the S95F will be priced higher than these prices, but by how much exactly we'll have to wait until pricing info is released.

There's also a new 83-inch model arriving, a first for the Samsung flagship OLED range. This means we have no previous model to compare to. However, we can look at the LG G4 OLED TV, one of LG's 2024 OLED TVs and a direct rival to the S95F's predecessor, the S95D.

The 83-inch LG G4 released at a price of $6,499 / £6,999 / AU$9,999, so we can assume that the S95F will be roughly around this price.

Once we have official pricing and release date information, we'll be sure to put it here.

The Samsung S95F will be available in sizes 55, 65, 77, and a new 83-inch size, although the 83-inch model will feature a W-OLED panel rather than the QD-OLED panel featured in the other three sizes, but Samsung told TechRadar that this will hit the same performance specs as the other sizes.

The headline feature of the S95F is OLED Glare Free 2.0, an upgrade on the OLED Glare Free tech first introduced in the Samsung S95F's predecessor, the Samsung S95D. OLED Glare Free is a type of matte screen that nearly eliminates reflections caused by light sources, reducing them to a haze rather than a mirrored reflection that distracts the eyes.

We praised OLED Glare Free on the S95D for its effectiveness, but did find it affected black levels by raising them to being more dark gray, particularly in Filmmaker Mode. Well, we've actually seen the S95F in person and its OLED Glare Free 2.0 seemingly fixes this issue (from the brief preview we had), displaying more accurate black levels and better shadow detail than the S95D, even under the harsh CES show lights.

The S95F will feature the upgraded NQ4 AI Gen 3 AI processor, which will see its number of neural networks raised from the 20 in the Gen 2 chip, featured in the S95D, to 128. Samsung has also suggested a 30% increase in brightness over the S95D, and said that the S95F can hit 4,000 nits of peak HDR brightness very briefly across 3% of the screen. A more useful real-world stat is that Samsung says the TV should be able to hit 2,000 nits of brightness in a sustained 10% HDR window.

The S95F also introduces 165Hz support, the same as the LG G5 OLED. It will support VRR including AMD FreeSync Premium Pro, ALLM, and 4K, 144Hz across four HDMI 2.1 ports. Like its predecessor, the S95F has a lot of the gaming features we look for in the best gaming TVs, though there's no Dolby Vision support.

It will also feature a 4.2.2 channel built-in speaker array for sound, totaling 70W of power and with Object Tracking Sound+ (OTS+) and up-firing speakers for Dolby Atmos support.

We loved the Samsung S95D's design in our review, praising not its only razor-slim depth and bezel-less screen, but also its 'floating' design where the stand is almost invisible when viewed straight on.

Thankfully, the S95F retains this design, including the 'floating' look, so it's sure to be one of the most physically appealing TVs. We've already discussed the OLED Glare Free tech, but the matte screen also adds to the premium design.

It will still use a separate One Connect box for all connections, with power and visuals traveling to the TV over a single cable – it will not, however, have the wireless connections box used in The Frame Pro TV.

While we have learned a good amount about the Samsung S95F, there are still a couple of things we need to know.

We need to know what kind of fullscreen brightness we can expect, but we'll learn this through our own testing when we get our hands on the S95F for our review.

We've already mentioned it, but we still need to know pricing and a release date for the S95F's various sized models. Considering its new OLED Glare Free 2.0 tech (and inflation, naturally) the S95F will likely be slightly pricier than the S95D, which launched at a price of $3,399 / £3,399 / AU$4,995 for the 65-inch model we tested.

We can't wait to get our hands on the S95F to test it properly. The S95D was one of our top TVs of 2024, so we have pretty high expectations of the S95F. Here's hoping it exceeds them!

TRENDING NEWS