Tidal, the renowned music streaming platform, has recently announced that it will be increasing the price of its standard HiFi tier by a dollar, from $9.99 to $10.99 per month, starting August 1st. This change has been communicated to subscribers through email notifications, and it appears that similar price adjustments will be implemented for international users as well. Customers from countries such as the UK, Germany, Spain, Mexico, and Argentina have reported receiving similar emails, according to discussions on Reddit.
This development comes as part of a growing trend in the music streaming industry, where several major players have already raised their subscription prices in the past year. Apple Music initiated this wave of price adjustments last October, raising its monthly fee from $9.99 to $10.99. Shortly after, Amazon Music followed suit in January. Industry insiders speculate that Spotify, the leading audio streaming service, may also join the price hike bandwagon. Spotify CEO Daniel Ek hinted at the possibility during an April earnings call, stating that the platform is "ready to raise prices." Recent reports even suggest that Spotify might introduce a premium offering for its highly anticipated lossless HiFi streaming.
Aside from the standard HiFi plan, Tidal is also raising the prices for its family subscription. The monthly cost for the family plan will increase by two dollars, from $14.99 to $16.99. At present, it remains uncertain whether the US subscribers of Tidal's HiFi Plus tier, a $19.99 subscription that grants access to Dolby Atmos music, Sony 360 Reality Audio, MQA tracks, and hi-res FLAC, will experience a similar price increase. While fewer notices have been reported for this premium tier, at least one HiFi Plus subscriber from Argentina has confirmed receiving an email regarding the change.
To obtain further details about the global price adjustments, we have reached out to Tidal for comment and clarification. As soon as we receive a response, we will update this article accordingly. Stay tuned for more information on this evolving story.