LG OLED evo G4 & C4 preorders available: Which 2024 Model is Right for You?

LG OLED evo G4 & C4 preorders available: Which 2024 Model is Right for You?

By CE Critic - Buy Better Tech

Table of Contents

  • Introduction
  • LG OLED evo G4 Series
    • Features
    • Pricing
  • LG OLED evo C4 Series
    • Features
    • Pricing
  • Pre-Order Perks
  • 2023 vs. 2024 Pricing
  • A Note on TV Pricing Trends
  • Conclusion


LG has opened pre-orders for its highly anticipated 2024 OLED evo G4 and C4 series TVs, offering significant upgrades over their 2023 predecessors. The 2023 G3 and C3 are two of the highest rated rated TVs with G3 having a 95% CE Critic Score and the C3 having a 90% CE Critic Score. While the 2024 models come with a price increase, LG is sweetening the deal with exclusive pre-order incentives. Let's dive into the details.

LG OLED evo G4 Series

The flagship LG G4 series delivers best-in-class OLED performance, driven by LG's advanced α (Alpha) 11 AI processor and innovative Brightness Booster Max technology. This combination promises a massive boost in peak brightness, potentially outshining any other OLED TV in 2024.


  • Brightness Booster Max: LG claims up to a 150% brightness increase over previous OLEDs, offering unrivaled HDR brilliance.
  • α (Alpha) 11 AI Processor: Enhanced processing power delivers advanced upscaling, dynamic tone mapping, and AI-powered picture and sound optimization.
  • Micro Lens Array (G4 83-inch and 97-inch models): Increases light efficiency and brightness.
  • Ultra-Slim Design: A sleek, minimalist aesthetic with a near-invisible bezel.
  • webOS Smart TV: Access popular streaming apps, personalized recommendations, and up to 10 individual user profiles for customized preferences.


Model Size Price (USD) Availability
OLED97G4WUA.  97-inch $25,000 March 2024
OLED83G4WUA 83-inch $6,500 March 2024
OLED77G4WUA 77-inch $4,600 March 2024
OLED65G4WUA 65-inch $3,400 March 2024
OLED55G4WUA 55-inch $2,600 March 2024


LG OLED evo C4 Series

The LG C4 series offers superior OLED image quality and performance at a slightly more accessible price point. It features LG's α (Alpha) 9 AI Processor Gen7 and Brightness Boosting technology.


  • Brightness Boosting Technology: Experience enhanced brightness compared to prior LG OLEDs.
  • α (Alpha) 9 AI Processor Gen7: Delivers intelligent image and sound processing.
  • Ultra-Slim Design: A sleek design with a barely-there bezel enhances the viewing experience.
  • webOS Smart TV: LG's intuitive user interface for seamless navigation and content browsing.
  • Art Mode: Showcase stunning paintings, photos, and artwork when the TV is idle.


Model Size Price (USD) Availability
OLED83C4PUA     83-inch.   $5,400 March 2024
OLED77C4PUA 77-inch $3,700 March 2024
OLED65C4PUA 65-inch $2,700 March 2024
OLED55C4PUA 55-inch $2,000 March 2024
OLED48C4PUA 48-inch $1,600 March 2024
OLED42C4PUA 42-inch $1,500 March 2024


Pre-Order Perks

Pre-ordering a G4 or C4 TV from by March 17th, 2024, entitles you to:

  • Free LG Smart Cam
  • 5% back in LG member rewards
  • Free wall mounting or TV stand setup
  • 25% discount on select LG soundbars

2023 vs. 2024 Pricing

The 2024 models see a price hike across most sizes compared to their 2023 counterparts. This is largely due to rising production costs and the inclusion of advanced technologies like Brightness Booster Max and MLA.

A Note on TV Pricing Trends

TV prices tend to follow a cyclical pattern, dropping throughout the year and reaching their lowest during the fall. While the initial price increase may be a concern, expect to see discounts as 2024 progresses.


LG's 2024 OLED evo lineup represents a significant leap forward in OLED TV technology. Increased brightness, enhanced processing power, and a plethora of smart features solidify these as top contenders in the premium TV market. We can't wait to see what the CE Critic Scores for the 2024 models.